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Academic Knowledge Archives of Gunma Institutes >
育英大学・育英短期大学（Ikuei University Ikuei Junior College） >
02 育英短期大学研究紀要 >
第33号 (2016.3) >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10087/10095
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| Title: | クチコミ送信者の関与度が消費者行動に及ぼす影響 ―態度関与と行動関与からの検討― |
| Other Titles: | The Influence of Involvement of Word-of-mouth Communication Sender on Consumer Behavior : Study on Attitude Involvement and Behavior Involvement |
| Authors: | 泉水, 清志
Sensui, Kiyoshi |
| Keywords: | word-of-mouth communication
involvement
attitude involvement
behavior involvement
consumer behavior
クチコミ
関与度
態度関与
行動関与
消費者行動 |
| Issue Date: | 1-Mar-2016 |
| Publisher: | 育英短期大学 |
| Citation: | 育英短期大学研究紀要 33, 13-24, 2016 |
| URI: | http://hdl.handle.net/10087/10095 |
| ISSN: | 0914-3351 |
| Appears in Collections: | 第33号 (2016.3)
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