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育英大学・育英短期大学(Ikuei University Ikuei Junior College) >
02 育英短期大学研究紀要 >
第33号 (2016.3) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/10095

Title: クチコミ送信者の関与度が消費者行動に及ぼす影響 ―態度関与と行動関与からの検討―
Other Titles: The Influence of Involvement of Word-of-mouth Communication Sender on Consumer Behavior : Study on Attitude Involvement and Behavior Involvement
Authors: 泉水, 清志
Sensui, Kiyoshi
Keywords: word-of-mouth communication
involvement
attitude involvement
behavior involvement
consumer behavior
クチコミ
関与度
態度関与
行動関与
消費者行動
Issue Date: 1-Mar-2016
Publisher: 育英短期大学
Citation: 育英短期大学研究紀要 33, 13-24, 2016
URI: http://hdl.handle.net/10087/10095
ISSN: 0914-3351
Appears in Collections:第33号 (2016.3)

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