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第24巻 (2017) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/10951

Title: 日本版DMOの役割と課題に関する試論
Other Titles: The Function of DMO in Japan and Its Challenges
Authors: 大野, 富彦
Ohno, Tomihiko
Keywords: 日本版DMO
経営学
観光
地域づくり
合意形成
Issue Date: 1-Mar-2017
Publisher: 群馬大学社会情報学部
Citation: 群馬大学社会情報学部研究論集. 24, 81-92, 2017
Abstract: As a part of “Regional Revitalization”, the Japanese Government is going to strengthen tourism industry and community. DMO (Destination Management/Marketing Organization) is a position of leadership of it. In this paper, we consider DMO in Japan from a point of Management Studies, and show two research subjects. First is “boundary of DMO”, second is “process of consensus building”. Especially, we emphasize “Ba” and “Teaming” in “process of consensus building”. When DMO and various stakeholders communicate, dialogue and share their thoughts in “Ba”, we believe that they can find capabilities of their community, which make a growth of tourism industry and community.
URI: http://hdl.handle.net/10087/10951
ISSN: 1346-8812
Appears in Collections:第24巻 (2017)

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