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新島学園短期大学(Niijima Gakuen Junior College) >
10 新島学園短期大学紀要 >
第39号 (2018) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/12152

Title: Beisia vs Costco : Two cultures within one
Other Titles: ベイシアvsコストコ:身近な異文化体験
Authors: 伊藤, 道代
Ito, Michiyo
Keywords: English learning
EFL
cross-cultural
motivation
Gunma
Costco
Issue Date: 31-Mar-2018
Publisher: 新島学園短期大学
Citation: 新島学園短期大学紀要.39,125-130(2018)
Abstract: Cross-cultural experience plays a significant role in second-language (L2) learning (Dornyei, 2001; Brown, 1989). Beisia, a local home-grown retailer and Costco, a wholesaler from California, are located side by side in Maebashi-Minami Power Mall, offering Japanese and American cultural experiences respectively to local Japanese shoppers. Although their store sizes are close to being identical, their corporate identities, target customers, item selections and in-store atmospheres are strikingly different due to their different cultural origins. English-language learners are strongly recommended to go and experience these differences firsthand. Such experiences can help them to have a clearer vision as to why they are learning English.
URI: http://hdl.handle.net/10087/12152
ISSN: 1880-2141
Appears in Collections:第39号 (2018)

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