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育英大学・育英短期大学(Ikuei University Ikuei Junior College) >
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第36号 (2019.3) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/12482

Title: 倫理的消費の経験と態度 ─婚姻の有無・職業による検討─
Other Titles: Experience and Attitude of Ethical Consumption: Examination in Marriage and Occupation
Authors: 泉水, 清志
Sensui, Kiyoshi
Keywords: 倫理的(エシカル)消費
ethical consumption
cause related marketing
donated product
support consumption
theory of planned behavior
Issue Date: 15-Mar-2019
Publisher: 育英大学・育英短期大学
Citation: 育英短期大学研究紀要 36, 15-28, 2019
Abstract: In recent consumer behavior, it is interesting in ethical consumption which is aiming for earthquake disaster reconstruction assistance and poverty support, for example, cause related marketing and support consumption. The purpose of this study is to examine that the marriage and the occupation influence ethical consumption. This study used the questionnaire data of 800 men and women in their 20s to 60s. The results show that the people who are married, particularly in the men, increase ethical consumption, but donʼt increase the attitude in the women. And the results show the self-employed increase the attitude of ethical consumption, but housewife, temporary employees, contract employees, and regular employees donʼt increase. It is reasonable to suppose that the attitude of ethical consumption is different in the cluster of consumers.
URI: http://hdl.handle.net/10087/12482
ISSN: 0914-3351
Appears in Collections:第36号 (2019.3)

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