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第34号(2019) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/12961

Title: ヴェブレンとマーケティング論および消費者行動論との関連について―Karoui らの所説の検討を中心として―
Other Titles: Veblen, the first marketing and consumer behavior theorist
Authors: 内田, 成
Uchida, Minoru
Keywords: 消費者行動
Issue Date: 20-Dec-2019
Publisher: 高崎商科大学メディアセンター
Citation: 高崎商科大学紀要.34.155-166
Abstract:   The purpose of this article is to clarify the Veblens impact on marketing theory and consumer behavior theory. So I take Veblens famous book Theory of the Leisure Class, and reexamine conspicuous consumption and conspicuous leisure. In this book Veblen has used concept of reference groups and lifestyles. After about 50years these concepts had beeb profoundly effect to marketing and consumer behavior theory.
URI: http://hdl.handle.net/10087/12961
ISSN: 1347-703X
Appears in Collections:第34号(2019)

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