大学発ベンチャー企業における広報戦略の一考察 ―群馬大学発「株式会社グッドアイ」のメディア・リレーションズ―

Abstract

On April 6, 2020, Gunma University- launched venture company “GUDi” developed and announced a copper fiber sheet that has an infection-preventing effect against the COVID-19, and until March 31, 2021. It has been featured in the media 54 times in a year. In this paper, what was the reason why one University-launched venture company, which was only three years old, was featured in so many media? Looking back on the three press releases and the attributes of the media, we considered the ideal public relations strategy centered on the publicity of university-launched venture companies.