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Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/13692

Title: 大学発ベンチャー企業における広報戦略の一考察 ―群馬大学発「株式会社グッドアイ」のメディア・リレーションズ―
Other Titles: Public relations strategy for university-launched venture companies: Media Relations of “GUDi” from Gunma University-launched venture company
Authors: 宮本, 俊一
杉山, 学
MIYAMOTO, Shunichi
Keywords: 大学発ベンチャー企業
Issue Date: 1-Mar-2022
Publisher: 群馬大学社会情報学部
Citation: 群馬大学社会情報学部研究論集.29, 63-75, 2022
Abstract: On April 6, 2020, Gunma University- launched venture company “GUDi” developed and announced a copper fiber sheet that has an infection-preventing effect against the COVID-19, and until March 31, 2021. It has been featured in the media 54 times in a year. In this paper, what was the reason why one University-launched venture company, which was only three years old, was featured in so many media? Looking back on the three press releases and the attributes of the media, we considered the ideal public relations strategy centered on the publicity of university-launched venture companies.
URI: http://hdl.handle.net/10087/13692
ISSN: 1346-8812
Appears in Collections:第29巻(2022)

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