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第04巻 (1997) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/2275

Title: メディアとしてのバーチャル・モールの発展について : 新しい対話メディアの可能性の検討
Other Titles: The Development of the Virtual Mall as a Medium : Thinking on Possibility of New Interactive Medium
Authors: 下田, 博次
Issue Date: 28-Jul-1997
Publisher: 群馬大学社会情報学部
Citation: 群馬大学社会情報学部研究論集. 4, 41-54 (1997)
Abstract: The term "virtual mall" refers to an electronic catalog for selling goods on the Internet. At least, many people think so. The virtual mall is a medium which provides multiple functions necessary to selling and purchasing goods using a mu Iti-media-type compter, However, the virtual mall is not simply a replacement for the printed medium. The virtual mall is equal to multi media contents, and can be usd with a CD-ROM package or the like, or can be accessed from anywhere when neces-sary using the digital comminications network. The virtual mall has underlying possibilties to become a medium which exhbits compounded functions which never existed before, exceeding conventional printed media. The viertual mall makes use of interactive function, which is the greatest characteristic of computers and computer networks. I. e., it is a medium wherein conve rsatons are held and questions are answered in real time. And not only that, the virtual mall will become a medium which provides advides advanced information search functions and simulation functions. For supporting product selection and decision-making of consumers, this medium which realizes such compounded information functions will provide information search services and simulation services. Further, the virtual mall is also showing promises of becoming not only functions of selling goods, but of service frnctions such as communication snd information exchange to enhance communication between individuals. When all of these functions operate in a compouneed manner, the virtual mall can even become a space of economic activity creation which generates spontaneously opporunities for trade. To put it simply, the virtual mall has possibilities to develop into a medium like we never seen before, a world of code which serves as a metaphor of anurban market space or a virtual space of economic activity. This is information technology which surpasses the concepts of media held until now.
URI: http://hdl.handle.net/10087/2275
ISSN: 1346-8812
Appears in Collections:第04巻 (1997)

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