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育英大学・育英短期大学(Ikuei University Ikuei Junior College) >
02 育英短期大学研究紀要 >
第32号(2015.3) >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10087/9080

Title: クチコミの発信内容と共感他者が消費者行動に及ぼす影響
Other Titles: The Influence of Sending Word-of-mouth Communication Contents sympathetic Others on Consumer Behavior
Authors: 泉水, 清志
Sensui, Kiyoshi
Keywords: クチコミ
ソーシャルメディア
共感
消費者行動
社会的規範
word-of-mouth communication
social media
sympathy
consumer behavior
social norm
Issue Date: 1-Mar-2015
Publisher: 育英短期大学
Citation: 育英短期大学研究紀要 32, 39-51, 2015
URI: http://hdl.handle.net/10087/9080
Appears in Collections:第32号(2015.3)

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